According to our initial millennial study, 69 percent of millennials consider themselves to be adventurous. Whether it is in their own backyards or across the pond, millennials are constantly looking for more opportunities to diversify their lives and experience new cultures. This diversification and cultural awareness is quickly becoming the new marker of affluence. Think about it this way, millennials are much more likely to be intrigued about a trip to Thailand rather than the Rolex watch that defined affluence for previous generations. Exclusive Resorts, a carefully vetted collection of privately managed luxury residences and global experiences paired with all-encompassing service, is focused on, “creating exotic and authentic experiences,” said Exclusive resorts CEO, Cathy Ross. Exclusive Resorts does this by offering a wide range of properties in destinations that have high appeal to a consumer that wants to sample different cultures – a major influence on the transition from badge products to badge experiences.